I'm not a boxing fan but it seems to me that boxers are only in the public eye and in the media when they are building up to a fight. Boxing is a minority sport, a true star will shine through but between bouts the average spectator is not interested in the boxer.
In truth very few boxers can mix celebrity and their sport, the greatest character the sport ever produced is obviously Muhammed Ali but Frank Bruno hit the heights of fame and stardom in Britain and if I'm not mistaken Frank isn't white.
If Amir Khan was an interesting character with something to offer the masses on a weekly basis then maybe he would be a celebrity. Offering nothing but a couple of weeks of hype each year and nothing tangible in between isn't going to make him a superstar.
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